1. Describe how statistical analysis can help you to understand market trends and developments?
2. Briefly explain (in one or more sentences for each) the following forecasting techniques:
   • Bottom-up forecasting
   • Delphi technique
   • Surveys of intention
   • Top-down forecasting.

1. From the market data provided in the case study and any research you conduct, identify at least 2 current market trends or developments and their potential impact on Bounce Fitness. Note: you will need to conduct your own research to help identify current market trends and developments in the fitness industry.

Market Trends and Developments
Market Trend / Development	Potential Impact to Organisation

1. What is a measure of central tendency and what are the three types of this?
2. What is a measure of dispersion and how is a standard deviation calculated?
3. What do correlations in data show you?

1. Comment on the success of the marketing activities. Which was the highest performing activities and the lowest performing activities and what changes would you make for future marketing.

1. Comment on the performance of the products and services. Identify at least one underperforming product and one underperforming service and describe what you will do with these for the next year.

Provide an example of how you can use qualitative analysis to help improve future business performance

1. Obtain approval from relevant personnel to undertake market research. This can be obtained simply be presenting the text of an email to management requesting your intention to undertake market research into your analysis from questions a to c above.