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Describe how the company's key product and brand elements fit the needs of the market for your selected zip code. Evaluate the company's ability to

Describe how the company's key product and brand elements fit the needs of the market for your selected zip code.

Evaluate the company's ability to address this market.

Select 1 consumer products company that is part of the Fortune 500 list: COCA COLA

Select 1 zip code: 96813

Access the Claritas website and input your selected zip code into the Zip Code Look-up tool to access demographic information.

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