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Describe how the tasks of international/global marketing management evolve as a company increases its involvement in international markets.(The three tasks are: Foreign entry, Local marketing
Describe how the tasks of international/global marketing management evolve as a company increases its involvement in international markets. (The three tasks are: Foreign entry, Local marketing and Global management.)
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Step: 1
1 Foreign Entry Initially the focus of international marketing management is on foreign entry strategies This involves evaluating different modes of e...Get Instant Access to Expert-Tailored Solutions
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Step: 2
Step: 3
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