Describe how you would plan a speech on "taxes" to a group of 14 year olds, a group of Business Majors in their last semester of college, and a group at a retirement community. What is the same about the speeches? What would be different? Discuss the reasons for alternative formats. (Dunn & Goodnight 2011) Audience 14 yr olds Business Majors (Seniors in College) Retirement Community Consider This: What is the same regarding your purpose and why? Consider This: What is different regarding your purpose and why? General Purpose 3 Speech Topics Length of the PIE: Speech Persuade, Inform, Entertain Visual Aids?