Question
Describe how your Marriott positions itself in the market.(Positioning is how you align your brand or products in the target market. The goal is to
Describe how your Marriott positions itself in the market.(Positioning is how you align your brand or products in the target market. The goal is to offer something that is bigger, better or more valuable than your competitors to a particular market segment.
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Services Marketing Concepts, Strategies, & Cases
Authors: Douglas Hoffman, john Bateson
4th edition
1439039399, 978-1439039397
