Describe in a multi page Executive Summary report to lululemon athletica senior management outlining the 3 top priority issues that the company needs to address and the actions that should initiated to address these issues.

Your report should contain detailed and convincing reasons in support of each one of your recommendations. It is imperative that the support offered for each of your recommendation be based on (a) conclusions drawn from application of the concepts and analytical tools discussed in Chapters 3 and 4 and (b) the content of Chapters 5 regarding strategic moves that may be suitable for lululemon athletica to achieve improve financial performance and sustain its advantage over rivals in the years just ahead.

Book:Essentials of Strategic Management: The Quest for Competitive Advantage

Edition: 8th

Author:John Gamble,Arthur Thompson,Margaret Peteraf