Describe in detail the role of affiliate marketing in generating web traffic and sales for a company.Be
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Question:
Describe in detail the role of affiliate marketing in generating web traffic and sales for a company. Be detailed and thorough in your answer.
Please support your statements.
· Why do you think affiliates promote merchants in so many ways?
· Why do you think it is important for a merchant to have several different banners and buttons available to affiliates?
· Why do you think it is important for merchants to keep in touch with their affiliates? Discuss the importance of communication and what happens when this breaks down.
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