• Describe in detail what content marketing is. Why is content marketing for e-Commerce? The Content Marketing Matrix provides us with examples of touchpoints (from awareness to purchase and emotional to rational). Select a company, and in your own words, describe the 4 most effective touchpoints for it based on the Content Marketing Matrix. Describe why each touchpoint is so important for driving business via e-Commerce.  
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• A value proposition articulates how a product or service will meet customer needs better than the competition. Describe how we can reinforce a value proposition via the ZMOT (Zero Moment of Truth) to make sure an eCommerce retailer is more effective at driving interest and sales? Provide 3 (three) detailed examples in your own words for full marks. 
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• Ethical issues that are concerned with personal information ownership fall into a number of areas, what are those areas? Describe each area in your own words in detail and use one example for each to explain why it should be continually monitored by companies.