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describe it about a special K crisp bar. A. Describe the first level core customer values that your target customer is buying. What is the
describe it about a special K crisp bar.
A. Describe the first level core customer values that your target customer is buying. What is the customer really buying? First level: Core customer value "At the most basic level, the company asks, "What is the customer really buying?" For example, people who buy a Harley-Davidson aren't just buying a motorcycle. They are buying the Harley experience-freedom, independence, power, and authenticity." Starbucks customers are not just buying coffee, they are buying the Starbucks experience as well--"one that enriches people's lives one moment, one human behind, one extraordinary cup of coffee at a time."
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