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Describe orthodox market research and how this is different from Big Data- at Lloyds Bank
Describe orthodox market research and how this is different from Big Data- at Lloyds Bank
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Orthodox market research also known as traditional market research refers to the conventional methods and techniques used to collect and analyze data for market analysis and decisionmaking It typicall...Get Instant Access to Expert-Tailored Solutions
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Data Analysis And Decision Making
Authors: Christian Albright, Wayne Winston, Christopher Zappe
4th Edition
538476125, 978-0538476126
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