Describe several challenges to the development of effective SC-wide measures? Which SC measure do you think is most effective? 2. Identify the characteristics of an effective measure. Describe how modern information technology supports the adoption of tailored metrics. 3. What is meant by the phrase, "Great companies are compulsive about measurement"? 4. List the steps involved in the benchmarking process. Explain why benchmarking is important and when it is appropriate. Who should a company benchmark?

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