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Describe Starbucks' main competitors. Remember, our more direct competitors are typically firms that utilize similar strategies, have similar capabilities (refer to the concept of strategic
Describe Starbucks' main competitors. Remember, our more direct competitors are typically firms that utilize similar strategies, have similar capabilities (refer to the concept of strategic groups), and target similar consumer segments. Try to at least find the top 3 main competitors of each firm.
Briefly describe at least one key strength and weakness of each comparing to Starbucks.
Please use Dunkin' , McCafe, and Costa Coffee.
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