-Describe strengths and/or issues you see in the Financial Analysis for Facebook (shown below).

-Describe the most critical strengths and weaknesses you see in the value chain.

-What are the key value drivers and cost drivers in this firm?

-What are the firm's core competencies?

-Do any of them lead to a sustainable competitive analysis?

Thank you!

Facebook Financial Data, 2010-2012 (in millions, except EPS data) Fiscal Year 2010 Cash and short-term investments 1,785 Receivables -total 373 Inventories total Property, plant, and equipment -total (net) 574 Depreciation, depletion, and amortization (accumulated) 246 Assets total 2,990 Accounts payable -trade Long-term debt 367 Liabilities total 828 Stockholders' equity-total 2,162 Sales (net) 1,974 Cost of goods sold 354 Selling, general, and administrative expense 449 Income taxes 402 Income before extraordinary items 606 Net income (loss) 606 Earnings per share (basic excluding extraordinary items 0.28 Earnings per share (diluted) excluding extraordinary items 0.28 2011 2012 3,908 9,626 547 1,170 1,475 2,391 882 450 6,331 15,103 398 1,991 1,432 3,348 4,899 11,755 3,711 5,089 720 537 1,095 3,187 695 441 1,000 1,000 0.47 0.02 0.47 0.02