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Describe the advantages and disadvantages of the alternative approach that you have Informational value If Jesse's conceptual model in terms of independent, dependent, Self-discovery value

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Describe the advantages and disadvantages of the alternative approach that you have Informational value If Jesse's conceptual model in terms of independent, dependent, Self-discovery value mediating variables. difference(s) between moderating and mediating variables. Social interactivity hypotheses based on Jesse's model (use directional hypotheses). value occo ovblaine the relationship Member's Member's future intention to Social enhancement satisfaction value to participate as follows. participate Entertainment value VE Wtvtil people panupate in online communities to be entertained, to play, or to Reward value gel, 1996, Dholakia, Bagozzi, and Pearo, 2004, Ridings and ment value can be derived from fun and relaxation trough

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