Question
Describe the channel service needs of (a) consumers buying a TV set for home use, (b) retailers buying TV sets to resell to individual consumers,
Describe the channel service needs of (a) consumers buying a TV set for home use, (b) retailers buying TV sets to resell to individual consumers, and (c) purchasing agents buying TV sets for company use.
What channels would a TV sets manufacturer design to satisfy these different services needs?
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International Marketing & Export Management
Authors: Gerald Albaum, Edwin Duerr
7th edition
273743880, 978-8131791189, 8131791181, 978-0273743880
