Question
Describe the descriptive and prescriptive assumptions in a program theory. Compare and contrast program theory with behavioral or social sciences theories (formal theories). Give examples
Describe the descriptive and prescriptive assumptions in a program theory. Compare and contrast program theory with behavioral or social sciences theories (formal theories). Give examples of the program theory for the program Shop Healthy NYC.
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Advertising & IMC Principles & Practice
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
9th Edition
9780132998208, 0132163640, 132998203, 978-0132163644
