Question
Describe the differences between Lift and Response. Cover not only the basic difference but also the difference as it relates to measuring ROI. Then describe
Describe the differences between Lift and Response. Cover not only the basic difference but also the difference as it relates to measuring ROI. Then describe why a seller of advertising would probably focus on one over the other. Lastly, describe why a buyer of advertising would probably focus on one over the other.
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Financial Management For Decision Makers
Authors: Peter Atrill
9th Edition
1292311436, 978-1292311432
