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Describe the distinction between a broad and focusedstrategy. What disadvantages and risks are associated with a broad, generic business strategy as opposed to a focused
Describe the distinction between a broad and focusedstrategy. What disadvantages and risks are associated with a broad, generic business strategy as opposed to a focused strategy? Provide an example
Textbook: Exploring strategy: text and case by Richard Whittington; Jason Evans; Clive Kerridge 2020
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