Describe the elements of marketing plan below (Giving examples on the tools that you will use when
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Question:
Describe the elements of marketing plan below
(Giving examples on the tools that you will use when constructing a marketing plan)
- Current marketing situation
- Marketing environment
- Short Term Objectives
- Marketing strategy link with the overall corporate strategy
- Segmentation
- Positioning strategy
- Product strategy
- Budget
- Control and implementation planning
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