Describe the following components for your selected business: The product or service it provides. Benefits of the
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Question:
- Describe the following components for your selected business:
- The product or service it provides.
- Benefits of the product or service and why they are preferred over the competition.
- Your buyer persona (a brief description).
- Create a social media audit of the company's existing social media platforms.
- Include each platform, the number of followers, type of content, and the value each provides to the company.
- Develop a social media SWOT analysis.
- Some of the information from the social listening analysis may be useful here.
- Develop a social media marketing content strategy that addresses the interests of your target audience.
- What will they find engaging?
- How it can it be applied across all platforms?
- How does it support the overall brand?
- Provide social media marketing objectives for this plan, using the SMART approach.
- Determine the social media marketing tactics to best achieve the social media objectives.
- Determine which social media platforms will best reach the defined target audience.
- Determine how each social media platform will be measured and monitored.
- Use at least three sources to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source page at least one time within your assignment. For help with research, writing, and citation, access the library or review library guides.
Related Book For
Smith and Roberson Business Law
ISBN: 978-0538473637
15th Edition
Authors: Richard A. Mann, Barry S. Roberts
Posted Date: