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Describe the four consumer product categories related to different kinds of buying decisions and give an example of each, other than those mentioned in the
- Describe the four consumer product categories related to different kinds of buying decisions and give an example of each, other than those mentioned in the material.
- Describe the 10 roles that packaging can play. Include an example of a company for each and describe how that role is played by their packaging.
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Project management the managerial process
Authors: Eric W Larson, Clifford F. Gray
5th edition
73403342, 978-0073403342
