Describe the history of the sneaker brand puma.social media audit on puma sneakers .As a future IS professional what is your personal opinion of the social media that is currently present. Is the website engaging ?Does the company or retailer actively engage with their customers? Who is the celebrity or influencer that has been engaged to support this company or retailer? How famous is the celebrity or influencer? How influential is the celebrity or influencer in this market both locally and globally? What demographic does the celebrity appeal to? Is the celebrity or influencer influential enough for you and customers of your age to be influenced?Using Porter's value chain model, present your identified major activities and sub activities. Make recommendations to the Sneaker Company or Sneaker Retailer on how they can enhance or maximise the value offered to 'customers'.Discuss the actions that the Sneaker Company or retailer should engage in so as to increase sales and engage more actively with its customer base. What other types of social media would you introduce to the company or retailer?Make recommendations to the Sneaker Company or Sneaker Retailer on how they can enhance or maximise the value offered to 'customers' via the Social Media. please use reference from

https://www.sneakerfiles.com/puma/

https://www.linkedin.com/learning/measuring-team-performance/evaluating-the-value-chain

https://hbr.org/video/3590615226001/the-explainer-porters-five-forces

https://ebookcentral-proquest-com.ezproxy.laureate.net.au/lib/think/reader.action?docID=5633337&ppg=54

https://youtu.be/aeshYi6lj2Y

Use the above references for porter Value chain

https://www.facebook.com/PUMA/

https://www.instagram.com/puma/

https://in.puma.com/in/en/collections/collections-virat-kohli

https://about.puma.com/

Porters Value Chain Model (1).jpg

Electronic scheduling and message Administration and management Legal, accounting, finance systems; collaborative workflow management intranet Personnel, recruiting, Workforce planning systems; Human resource management training, career development employee benefits intranet SUPPORT ACTIVITIES Product and Product and process design, Computer-aided design systems; technology development production engineering product development extranet research and development with partners Supplier management, funding, E-commerce web portal Procurement subcontracting, specification for suppliers FIRM ADDS VALUE Inbound logistics Operations Outbound logistics Marketing and sales Customer service Quality control: Manufacturing: Finishing goods: Customer Warranty. receiving; raw packaging: order handling; management: maintenance; materials control: production control: dispatch: delivery: order taking: education and supply schedules quality control; Invoicing promotion: training: maintenance sales analysis; upgrades market research PRIMARY ACTIVITIES Automated Computer-controlled Automated shipment Computerized Customer relationship warehousing systems machining systems; scheduling systems; ordering systems; management computer-aided online point of sale targeted marketing systems flexible manufacturing and order processing