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Describe the impact of convergence on the following traditional marketing approaches, by completing the table: Traditional marketing approach. ................ Impact of convergence Broadcasting such as

Describe the impact of convergence on the following traditional marketing approaches, by completing the table: Traditional marketing approach. ................ Impact of convergence Broadcasting such as television or radio. ................ Print, such as newspaper advertisement. ................ Direct mail, such as flyer Telemarketing for example telephone calls

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