Describe the importance of Web Analytics to an organization and the new responsibilities of the web analyst.

Research the many web analytics tools that measures web traffic, you may use any of the listed above or you can find and select an analytics tool that you found. You are to select only one (1) analytic tool. Describe why you found this analytics tool interesting and what features does it offer that may be attractive to an organization to begin using?

Explain why organizations should track mobile users, and is this an area that deserves the web analysts attention?

What are the steps you can do to stay ahead of or stay on par with the search engines as they constantly change their algorithms? Please describe what steps you can take.

Search Engine Optimization (SEO) is one of the hottest topics in marketing, the use of keywords and key phrases drive quality visitors to your site through search engine hits.