Describe the Marketing Concept as it is defined in this course including the 4Ps of the marketing concept and the marketing mix. What are the three key questions agents must answer to understand if the property, product or service is useful to the client?

Also describe how agents can apply the following types of utilities to help them identify how useful the product or service is to clients: utility of time, possession, place and form to fulfill the needs of their clients.

And last, describe at least two technology tools that agents can use to market properties and services for clients.