1. Describe the marketing research efforts that should be conducted before establishing a strategic direction. Consider the following:
   • What market demographics should be chosen?
   • What marketing channels are most suitable for the purpose?
2. Refer to the Theme Park Vision, Mission, and Values of the organization and address the key factors of vision, mission, and values in relation to strategic direction.
   • How would the values of the organization influence the marketing strategy?
3. Determine two marketing strategies that can help ensure successful reopening of all the parks.
   • Explain how these strategies support the decision to reopen the parks.

D2L Submission Hi X Feedback Stud X D21 Module Seven X D2L MBA 645 Mod X MBA 645 Ther x MBA 645 Then X MBA 645 Ther X (119,954 unre X Homework He X + V X C a learn.snhu.edu/content/enforced/1022768-MBA-645-Q4907-OL-TRAD-GR.22TW4/Course%20Documents/MBA%20645%20Theme%20Park%20Vision%2c%20Mission%2c%20and%20Values.pdf?_&... E MBA 645 Theme Park Vision, Mission, and Values.pdf 1 / 1 100% + Our Vision To become the theme park destination of choice in the world Our Mission To be the leading global theme park company by providing our guests with the world's best entertainment experience Our Core Values Treat every customer and employee with respect and dignity Value diversity and inclusion Be accountable Be transparent Act with integrity Care for our planet Empower our employees to do what is right Support innovation Make it unique Make it better Make it fun Make it last PDF MBA 645 Theme P....pdf Show all X 125 EPIC P 4:08 PM 85OF Mostly sunny E. 5/2/2022