Question
Describe the method(s) you think THD used to segment the market. Refer to demographics, psychographics, behavior, and geography, as appropriate, to describe the methodology.
- Describe the method(s) you think THD used to segment the market. Refer to demographics, psychographics, behavior, and geography, as appropriate, to describe the methodology.
- Based on what you described, name 3 market segments for THD, in detail, and explain how these market segments are good fits.
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Get StartedRecommended Textbook for
Machine Learning For Business Analytics
Authors: Galit Shmueli, Peter C. Bruce, Amit V. Deokar, Nitin R. Patel
1st Edition
1119828791, 9781119828792
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