Describe the mobile technology from your research. Be sure to include your references and paraphrase the information. Some limited quotations are acceptable but do not cut & paste the article content.

Describe the brand$/$company from your campaign example. What is the message and persuasion of this campaign? What is it trying to achieve?

Which analytics are being used to target the audience for this campaign? Which KPIs should be used to track its success?

Describe any ethical issues involved. Which privacy aspects are $($or could be$)$ connected to this application? $($Be specific $$ review issues of identity, ownership, privacy and reputation$/$value$.)$

Describe the future outlook. What are the positive and negative aspects of this application of Big Data?