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Describe the nature and scope of the marketing environment for FirstRand and its subsidiary FNB, considering the leadership changes discussed in the case study
Describe the nature and scope of the marketing environment for FirstRand and its subsidiary FNB, considering the leadership changes discussed in the case study
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Operations Management Sustainability and Supply Chain Management
Authors: Jay Heizer, Barry Render, Chuck Munson
12th edition
978-0134163512, 134163516, 134130421, 978-0134130422
