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Describe the nature and scope of the marketing environment for FirstRand and its subsidiary FNB, considering the leadership changes discussed in the case study
Describe the nature and scope of the marketing environment for FirstRand and its subsidiary FNB, considering the leadership changes discussed in the case study
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Operations Management Processes and Supply Chains
Authors: Lee J. Krajewski, Manoj K. Malhotra, Larry P. Ritzman
11th edition
978-0133872460, 133872467, 133872130, 978-0133872682, 133872688, 978-0133872132
