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:Describe the personalityof a brand in 50 words or more.Answer these questions:What does it do, What does it look like, feel like, taste like, etc.

:Describe the personalityof a brand in 50 words or more.Answer these questions:What does it do, What does it look like, feel like, taste like, etc. How does it differ from competitors?Let your friends guess your brand!

course strategic brand management in digital age

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