Describe the pricing strategy of a recently launched product of your choice. What is the pricing structure and the logic behind it? What did the organization do to implement its pricing successfully in the marketplace? What was the analysis / decision making process that the company went through in arriving at the launch price? What role did competitive pricing behavior play in influencing the success/failure of the product? What improvements could you suggest on how the company approached pricing and the actual pricing strategy?

Before the analysis, you should aim to give an adequate history of the firm and product itself. What economic and market situations led to the introduction of this new product? What about competition? After the analysis, give your opinion on the strategy you identified. Do you believe the launch will be successful? Not successful? Why?