Question
Describe the process/activity of each of the two selected organizations. What are similarities and differences between the two? Why do you think that is? Support
Describe the process/activity of each of the two selected organizations. What are similarities and differences between the two? Why do you think that is? Support your answer.
Selected organization is Metro in Canada and Spar in Croatia
Can you provide references also ?
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Strategic Brand Management Building Measuring and Managing Brand Equity
Authors: Kevin Lane Keller
4th edition
9780273779414, 132664259, 273779419, 978-0132664257
