Question
-Describe the product that Coca-Cola is launching as it enters the market for alcoholic beverages. -For what reasons is Coca-Cola choosing the launch this new
-Describe the product that Coca-Cola is launching as it enters the market for alcoholic beverages.
-For what reasons is Coca-Cola choosing the launch this new product?
-What risks or downsides, if any, does Coca-Cola face in making this decision?
-What strategies would you recommend (offer at least three) to help Coca-Cola differentiate itself and achieve competitive advantage in the hard seltzer market?
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Global Marketing management
Authors: Masaaki Kotabe, Kristiaan Helsen
5th edition
470505745, 978-0470505748
