Question
Describe the relationship between customer satisfaction and the marketing concept. Using the description of the marketing concept, can a manufacturing company be considered a customer
Describe the relationship between customer satisfaction and the marketing concept. Using the description of the marketing concept, can a manufacturing company be considered a "customer" because they buy raw materials from suppliers? Explain why or why not.
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Strategic Management and Competitive Advantage Concepts and Cases
Authors: Jay B. Barney, William Hesterly
5th edition
133129306, 0133127400, 9780133129304, 978-0133127409
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