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Describe the role of mobile marketing research in defining the problem and developing an approach to the research problem. Discuss the ethical responsibilities of the
- Describe the role of mobile marketing research in defining the problem and developing an approach to the research problem. Discuss the ethical responsibilities of the researcher and the client.
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Pricing Strategies A Marketing approach
Authors: Robert M. Schindler
1st edition
1412964741, 978-1412964746
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