Describe the structure of radio, how it is organized, its use as an advertising medium, its audience, and its advantages and disadvantages

Explain the structure of television, how it is organized, its use as an advertising medium, the TV audience, and its advantages and disadvantages

Outline how advertisers use film and video

Determine the difference between interactive media and more conventional mainstream media

Explain how the Internet works as a business and as marketing communications

Discuss how Internet advertising works

Discuss how e-mail advertising works

Show how the different forms of interactive and alternative media are changing the way advertising works