1. Describe themarketing KPIs to be monitoredfor the ongoing marketing activities after the reopening of the park.

• What are the key performance indicators that should be used to measure the performance of the marketing strategy?

1. Describe thefeedback loopsto be implemented in this case.

• Identify the specific feedback loops you will monitor and how often.
• How should results be reported to the key stakeholders needing this information?

1. Describe theresearchthat should be conducted.

• Identify specific consumer research methods you will use and explain why.
• How will you use the research outcomes for a continuous improvement plan?

1. Describe an effectivecontinuous improvement plan. Your continuous improvement plan should be based on the feedback loops and research strategies.

• Use the plan, do, study, and act or adjust (PDSA) methodology for implementing the continuous improvement cycle.