Describe thorough and detailed description of a buying experience in which they were unsure of whether they wanted or needed a particular product or service but made the purchase.

 

1b: The Impact of Persuasion

provides a thorough and detailed analysis of the impact of persuasion on their decision to purchase this product or service, including how the product or service's marketing campaign influenced their decision and what strategy they think was behind that campaign, as well as specific examples.

 

1c.4 Ps of the Marketing Mix

provides a thorough and detailed identification of which of the 4 Ps of the marketing mix played the largest role in their decision to purchase the product or service.

Reference