Describe three (3) different strategies the above caf could use to establish business relationships with nearby shop owners, workers, council office staff and the general public.

Peter and Robyn have just opened a small caf along a busy shopping strip. Their caf boasts excellent coffee and an extensive breakfast and lunch menu. The caf also has the ability to cater for small events by providing platters of sandwiches, pastries and cakes.

Peter and Robyn are very excited about their new business venture, and they are keen to establish relationships with customers, in particular those nearby, shop owners and workers as well as those from the local council offices located just down the road.