Question
Describe three types of decision making (cognitive, habitual and affective) with the use of marketing-related examples.
Describe three types of decision making (cognitive, habitual and affective) with the use of marketing-related examples.
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Decision making refers to the process in which consumers purchase products It involves the way consumers evaluate and choose products and forms the central part of the consumer buying behavior The mai...
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Business Communication
Authors: Buddy Krizan, Patricia Merrier, Joyce P. Logan, Karen Schneiter Williams
8th edition
1439080151, 978-1439080153
