Question
Describe what is meant by Integrated Marketing Communications. Why this concept is so important when making promotional decisions for a product or service? Utilizing the
Describe what is meant by Integrated Marketing Communications.
Why this concept is so important when making promotional decisions for a product or service?
Utilizing the same product or service that you selected for this week's discussion, explain how marketers have embraced integrated marketing communications to communicate about their product or service. Provide specific details to show their integrated marketing communications.
What is the message that is being communicated about this product or service across the promotional mix? In other words, what is their Unique Selling Proposition?
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
