Describe what the ratios tell you about the basic strategies of Whole Foods, Kroger, and Safeway. Where do you see evidence for cost or differentiation strategies?

Income Statement Revenue Whole Foods Kroger 10,107,787,000 90,374,000,000 6,571,238,000 71,494,000,000 3,536,549,000 18,880,000,000 Safeway 43,630,200,000 31,836,500,000 11,793,700,000 Cost of Goods Sold Gross Profit SG&A and Other Expenses 2,988,929,000 17,602,000,000 10,659,100,000 Operating Income 547,620,000 1,278,000,000 1,134,600,000 Financial Ratios Whole Foods Kroger Safeway 65.0% 79.1% 73% COGS/Revenue Gross Profit/Revenue 35.0% 20.9% 27% SG&A/Revenue 29.6% 19.5% 24.4% Operating Income/Revenue 5.4% 1.4% 2.6%