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Describe what value each provides and what are the integration and enabling points that each model brings to the next model in the flow
Describe what value each provides and what are the integration and enabling points that each model brings to the next model in the flow
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Strategic Brand Management Building Measuring and Managing Brand Equity
Authors: Kevin Lane Keller
4th edition
9780273779414, 132664259, 273779419, 978-0132664257
