Describe your problem and the target market in no more than two sentences Problem Financial constraints to Small Medium Enterprises in Ghana Target Market SME with a budget, not more than $20,000, operated by mostly women to support their households (use the answers provided her to answer the rest) What is your value proposition to the target market Remember this is the central promise you are making to the customer describing your product solves the customers problem Notice we are not asking for the solution itself, we are asking you to state how your customer stands to benefit from your product Next, your solution statement state the problem and why it matters one sentence that describes the problem and why solving it is critical what is your target market provide a strong one or two sentence description of your market and the potential For example, aKoma is addressing the young sub Saharan African creative community, specifically tech and digital savvy creatives who spend at least 50 of their professional time and resources on their creative work and spend b w $20K $100K to create their products This market is a $5 3B opportunity, and aKoma intends to capture 10 of that market in the next 5 years Please do not copy that example verbatim and insert your own words Penalties will be issued for that transgression Make it your own propose a solution describe what your proposed solution to the problem is what is the product offering that delivers the value No more than two sentences prioritize benefits what are the benefits that your solution will bring to the customers and or users important to customers Do not describe the product features e g our vehicle comes with 24 7 air conditioning, or our personal care products contain shea butter Talk about how the customer will be transformed using your product uniqueness how is your solution different or unique from existing solutions or competition Prototype Give us a description of what your prototype would look like that you would use to demonstrate your solution to the customer No more than 200 words Startup Costs Let's bring some realism to the conversation What are the major investments that need to be made for this to be a viable solution What will be your major operating costs Here, we want two paragraphs, bulleted The first one is Major Capital Costs The second is Major Operating Expenses

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Describe your problem and the target market in no more than two sentences. Problem: Financial constraints to Small & Medium Enterprises in Ghana. Target Market:

Describe your problem and the target market in no more than two sentences. Problem: Financial constraints to Small & Medium Enterprises in Ghana. Target Market: SME with a budget, not more than $20,000, operated by mostly women to support their households (use the answers provided her to answer the rest)
What is your value proposition to the target market? Remember this is the central promise you are making to the customer describing your product solves the customers problem. Notice we are not asking for the solution itself, we are asking you to state how your customer stands to benefit from your product.
Next, your solution statement.
- state the problem and why it mattersone sentence that describes the problem and why solving it is critical
- what is your target marketprovide a strong one or two-sentence description of your market and the potential. For example, "aKoma is addressing the young sub-Saharan African creative community, specifically tech and digital savvy creatives who spend at least 50% of their professional time and resources on their creative work and spend b/w $20K-$100K to create their products. This market is a $5.3B opportunity, and aKoma intends to capture 10% of that market in the next 5 years." Please do not copy that example verbatim and insert your own words. Penalties will be issued for that transgression. Make it your own.
- propose a solutiondescribe what your proposed solution to the problem is. what is the product offering that delivers the value? No more than two sentences.
- prioritize benefitswhat are the benefits that your solution will bring to the customers and/or users? important to customers? Do not describe the product features e.g our vehicle comes with 24/7 air conditioning, or our personal care products contain shea butter. Talk about how the customer will be transformed using your product.
- uniquenesshow is your solution different or unique from existing solutions or competition?
Prototype? Give us a description of what your prototype would look like that you would use to demonstrate your solution to the customer. No more than 200 words.
Startup Costs: Let's bring some realism to the conversation. What are the major investments that need to be made for this to be a viable solution? What will be your major operating costs? Here, we want two paragraphs, bulleted. The first one is Major Capital Costs. The second is Major Operating Expenses.