Question
____________________ describe(s) what the product should do to satisfy customer needs. a. Performance specifications b. Benchmarks c. Perceptual maps d. Reverse engineering
a. Performance specifications
b. Benchmarks
c. Perceptual maps
d. Reverse engineering
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Pricing Strategies A Marketing approach
Authors: Robert M. Schindler
1st edition
1412964741, 978-1412964746
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