Question
Describesomeexamples oftradeoffs,conflicts,orotherproblems thatCoca Cola hasfacedwhile implementingitsCSRstrategy. Howhavethecompanyleaders managedtheseissues? Aretheissues ongoing, or have they been solved?
Describe some examples of tradeoffs, conflicts, or other problems that Coca Cola has faced while implementing its CSR strategy. How have the company leaders managed these issues? Are the issues ongoing, or have they been solved?
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Global Marketing management
Authors: Masaaki Kotabe, Kristiaan Helsen
5th edition
470505745, 978-0470505748
