Describing the level of engagement of the sales team in the company:

          There are 35 people that make up the sales team at XYZ Company and are generally happy with their employment. While they love the difficulties of working in a very competitive field, they believe that management does not give them enough credit or encourage them enough. These employees report a level of job satisfaction that falls somewhere in the middle. A number of workers have expressed that they are overworked and that they do not have a healthy balance between their job and personal lives. Also, a number of workers have voiced their dissatisfaction with the commission structure, stating that they do not believe it to be fair or transparent.

           The sales staff at XYZ Company is extremely motivated and dedicated to reach their objectives. In order to do so, they put in a lot of effort. They are always looking for fresh approaches that will allow them to achieve their goals and enhance their performance. Nonetheless, a number of workers have reported that they lack the motivation to work hard since management does not recognize or promote their efforts.

          Collaboration and effective teamwork are good traits of the XYZ Company sales force, which has a solid reputation across the industry. They are always eager to extend a helping hand to one another and look out for each other's best interests.They encourage one another and are ever ready to help each other. On the other hand, a few of the staff members have expressed their belief that the management does not recognize or appreciate their contributions to the team.

           At XYZ Company, the sales team takes ownership of the company's purpose and values. They are dedicated to providing outstanding service to their customers and producing items of the highest possible quality. Yet, some workers have voiced their opinion that they believe the actions made by management do not always represent the principles that the organization upholds.  The sales team at XYZ Company is comprised of a broad set of people that contribute a variety of talents and experiences to the jobs that they play. On the other hand, a few of the staff members have expressed their opinion that they do not believe there is sufficient diversity and inclusion within the team, and that the management might do more to promote the principles they hold dear.

Focus Group Template

 

Focus Group Location & Date: Office meeting room & March 14, 2023

Topic: What aspects of working for XYZ Company would make it particularly desirable.

Group Leader: Moderator

Scribe: All Sales Team Member

Participant Description: (i.e. all team members, team leaders, team representatives, etc.)

Discussion Outline:

 

Topic	Who	Time	Discussion Points
Introduction	Moderator & Sales team Members	10mins	Explain the aim of the focus group, which is to collect input on what aspects of working for XYZ Company would make it particularly desirable. Describe the structure of the focus group and assure members that the information they contribute will be kept private. Inquire of the participants about their roles on the sales team and ask them to identify themselves.
Conversations
Question 1	Sales team members	15mins	Invite everyone to provide their thoughts on what would make working at XYZ Company such a rewarding experience. what would make this workplace a "great place to work."
Question 2	Sales team members	15mins	Encourage debate and the investigation of ideas by using open-ended questions.   "What would you want to see more of at XYZ Company?"
Question 3	Sales team members	15mins	What a great place to work should feel like or look like?
Question 4	Sales team members	15mins	What are some areas where XYZ Corporation might improve?
Question 5	Moderator &Sales team members		Encourage participants to expound on their thoughts by asking them pointed questions (such as "Can you tell us more about that?" or "How do you think that might affect the sales team?").
Conclusion	Moderator to Sales team members		We appreciate the time and input the participants have provided. Provide participants information about the next actions that will be taken and how their input will be utilized, and then ask them if they have any last ideas or comments.

 

 

Summary

Under the scope of this analysis, we investigated the levels of engagement shown by the sales force working for XYZ Company. We discovered that workers, despite their overall contentment with their professions and their high levels of motivation, had the perception that they do not get sufficient acknowledgment or assistance from management. We also discovered that the staff works well together and is devoted to the vision and values of the organization; nevertheless, we discovered that there is opportunity for development in the areas of diversity and inclusion. In order to acquire further information on how to make XYZ Company a fantastic place to work, we suggested holding a focus group in which participants would be asked open-ended and in-depth questions to promote conversation and the investigation of various ideas. We think that by using this strategy, we will be able to acquire significant insights that will assist us in increasing the levels of engagement of the sales force and making XYZ Company a wonderful place to work for all of the workers.

 

Question

1.) Review and update the description of the current level of engagement in the XYZ Company's sales team department as references above. You may add additional facts or clarify your description.

2.) Identify 2 business objectives for this workplace where improved levels of employee engagement would have an impact on the ability to achieve the objective.

3.) Outline an Engagement Plan to address engagement for the 2 business objectives identified in step 3 using Chapter 7 of your textbook, Employee Engagement, as a guide.

Your plan must include:

Key steps in the engagement cycle;

Identification of roles and responsibilities in each step;

The types of tools and techniques you would use at each step; and

A clear connection between the workplace description, the business objectives and the engagement plan.