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Description: Assignment #6 requires you as the student to prepare an outline for your social media plan. You will complete this assignment in an outline

Description: Assignment #6 requires you as the student to prepare an outline for your social media plan. You will complete this assignment in an outline format for your athletic departmental social media plan. Please see below the areas that MUST be included but not limited to other areas: Remember this is an outline so you do not need to go into a lot of detail for this assignment.

Social Media Plan

  1. Introduction
    1. Include your university, athletic department, division of competition (NCAA, DI, DII, DIII), also introduce the social media plan as an entity. One or two sentences on why you are implementing one and how it will add success to the organization.
  2. Social Media Policies
    1. For this section, it will really be up to you as the student to complete it as you feel is best for the student-athletes, athletic department, and university. You will need to list all policies and procedures. In addition, you will need to touch on if you are monitoring, banning, or having an overall policy or allowing coaches to develop policies as they wish. You will need to back your answers here with reasoning.
  3. Monitoring (if applicable)
  4. Banning (if applicable)
  5. Social Media Training
  6. Social Media Marketing
  7. Social Media Control
    1. Who will be in charge of your social media accounts?
  8. Social media accounts (which ones will you use?)
  9. Fiscal Resources
  10. Implementation strategies

Assignment Guidelines: This is the outline of the Social Media Plan Main points you need to focus on here are which parts will you include, how will you utilize social media with your student-athletes? Remember, it is beneficial to include positive social media marketing, campaigns, and ways in your social media plan. This outline should portray your final social media plan. The final social media plan will be between 5-8 pages.

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