DESCRIPTION: Based on your individual experience of the module and in particular lecture topics 1 to 8, you are to critically reflect upon the learning gained and the contribution made to your knowledge of international marketing. You need to undertake constructive self-reflection (so you need to provide a certain logic to your reflective critique), to demonstrate your ability to examine your understanding of international marketing while critically reflecting on relevant subject literature. Examples of content to reflect upon: ? Home country vs. international marketing, are there any differences in practice? ? The impact of global factors on management decision making. ? What is the influence of globalisation; opportunities/threats? CRITICAL WRITING vs. DESCRIPTIVE WRITING: With critical writing, you are participating in academic debate. You need to weigh up academic evidence and arguments, and to contribute your own. You will need to: ? Consider the quality of the evidence and argument you have read, in doing so you are clearly refusing to accept the conclusions of other writers without assessing the arguments and evidence that they provide, ? Identify key positive and negative aspects you can comment upon, so you are providing a balanced presentation of the reasons why the conclusions of other writers may be accepted or may need to be treated with caution, ? Assess the relevance and usefulness of these arguments to the content that you are debating, so you are identifying how best they can be integrated into the argument that you are developing in your assignment, ? Recognise the limitations in your own evidence, argument, and conclusion. Critical writing requires a much higher level of skill than descriptive writing, and this is reflected in the higher mark it is given.

? Use Harvard Referencing Guide (download from: http://www.bangor.ac.uk/library/help/documents/harvardreferencingguide.pdf)

ASSIGNMENT DESCRIPTION: Based on your individual experience of the module and in particular lecture topics 1 to 8, you are to critically reflect upon the learning gained and the contribution made to your knowledge of international marketing. You need to undertake constructive self-reflection (so you need to provide a certain logic to your reflective critique), to demonstrate your ability to examine your understanding of international marketing while critically reflecting on relevant subject literature. Examples of content to reflect upon: . Home country vs. international marketing, are there any differences in practice? . The impact of global factors on management decision making. . What is the influence of globalisation; opportunities/threats? CRITICAL WRITING VS. DESCRIPTIVE WRITING: With critical writing, you are participating in academic debate. You need to weigh up academic evidence and arguments, and to contribute your own. You will need to: . Consider the quality of the evidence and argument you have read, in doing so you are clearly refusing to accept the conclusions of other writers without assessing the arguments and evidence that they provide, . Identify key positive and negative aspects you can comment upon, so you are providing a balanced presentation of the reasons why the conclusions of other writers may be accepted or may need to be treated with caution, . Assess the relevance and usefulness of these arguments to the content that you are debating, so you are identifying how best they can be integrated into the argument that you are developing in your assignment, . Recognise the limitations in your own evidence, argument, and conclusion. Critical writing requires a much higher level of skill than descriptive writing, and this is reflected in the higher mark it is givenASSIGNMENT ADVICE: Similarly, to essay writing, critical reflective writing DOES incorporate: Secondary source of material, Use of formal English, Discipline/subject specific terminology, Follows appropriate academic citation and referencing, Follows appropriate academic presentation and layout (style and structure). However, it also differs from essay writing in that: . It makes use of the first person, . It makes "you" an object of inquiry, . It incorporates experiences as a form of evidence